1.1. We may collect personal information and other information that you provide to us or that is generated through your use of the services, including, but not limited to:

• name, email address, phone number, account details, and profile information;
• billing, membership, transaction, and payment-related information;
• health, fitness, medical, lifestyle, wellness, injury, limitation, and goal-related information voluntarily provided by you;
• workout history, progress tracking, goals, check-ins, coaching notes, and programming-related information;
• communications between you and coaches, staff, contractors, or support representatives;
• device information, app usage data, analytics data, login activity, cookies, pixels, and similar technologies;
• information submitted through forms, surveys, intake forms, questionnaires, support requests, or other service interactions.

1.2. Personal information is any information that can be used to identify you as an individual. Personal information does not include business contact information, including your name, title or business contact information.

1.3. Payment information may be processed through third-party payment processors and is not stored directly by On The Move unless otherwise stated.

1.4. We may use analytics tools, cookies, pixels, tracking technologies, and similar tools to understand app and website usage, improve services, monitor performance, enhance security, and measure the effectiveness of communication and marketing efforts.

1.5. You may be able to manage cookie or tracking preferences through your browser, device, or platform settings. Disabling certain technologies may affect the functionality or performance of the services.

2.1. By providing health, fitness, medical, lifestyle, wellness, injury, limitation, or goal-related information through the app or related services, you expressly agree and consent to On The Move and Free Form Fitness collecting, using, storing, and disclosing that information as reasonably necessary to provide coaching, programming, support, safety-related guidance, and related services.

2.2. You are responsible for ensuring that the information you provide is accurate, complete, and up to date.

2.3. You may ask us to delete or correct information contained in your file. Any such requests must be made in writing using the contact information set out in this Privacy Policy.

3.1. We may use your information for the following purposes:

• to provide coaching, programming, app-based services, support, and related services;
• to personalize workout plans, coaching feedback, and user experience;
• to process billing, membership payments, subscriptions, renewals, and related transactions;
• to communicate with you regarding memberships, coaching, scheduling, support, app functionality, and service updates;
• to improve app functionality, services, customer experience, programming, and internal operations;
• to monitor platform performance, analytics, usage, reliability, and security;
• to measure the effectiveness of communications, promotions, and marketing efforts;
• to comply with legal, regulatory, accounting, tax, and business obligations;
• to enforce our Terms and Conditions, policies, agreements, and internal procedures.

4.1. We do not sell your personal information.

4.2. We may share your information with the following categories of recipients where reasonably necessary:

• assigned coaches and authorized Free Form Fitness staff, contractors, representatives, or affiliates;
• third-party service providers used for app hosting, analytics, payment processing, communication, scheduling, customer support, marketing, data storage, security, or business administration;
• legal, regulatory, or governmental authorities where required or permitted by law, or where necessary to protect legal rights, safety, security, or property;
• in circumstances other than those expressly set out in this Privacy Policy where the Member has provided their consent to such disclosure, or where otherwise permitted or required by applicable law.

4.3. Third-party service providers are expected to maintain appropriate privacy and security standards for the information they process on our behalf.

4.4. Where third-party service providers are located outside of Canada, personal information will be subject to applicable foreign laws, which may permit government and national security agencies to access personal information in certain circumstances.

5.1. Personal information may be stored and processed in Canada, the United States, or other jurisdictions where we or our service providers operate.

5.2. Privacy laws in these jurisdictions may differ from those in your province, territory, state, or country.

5.3. By using our services, you consent to the transfer, storage, and processing of your information in these jurisdictions, subject to applicable law.

6.1. We implement reasonable administrative, technical, and organizational safeguards designed to protect your information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.

6.2. No method of electronic storage or transmission over the internet is completely secure, and we cannot guarantee absolute security.

6.3. In the event of a data breach affecting personal information, we will notify affected individuals and applicable authorities as required by law.

7.1. You are responsible for maintaining the confidentiality of your account credentials and for all activity occurring under your account.

7.2. You agree to notify us immediately of any unauthorized use of your account or any suspected or actual security breach.

8.1. Personal information is maintained on our servers or those of our service providers and is retained as long as necessary for the fulfillment of the purposes for which it was collected, in accordance with prudent business practices on general document retention, or as otherwise required by law.

8.2. We may retain personal information for as long as reasonably necessary for the following purposes:

• to provide services and maintain your account;
• to maintain business, billing, accounting, tax, and operational records;
• to comply with legal, regulatory, contractual, and insurance obligations;
• to resolve disputes and respond to inquiries or claims;
• to prevent fraud, misuse, unauthorized access, or security incidents;
• to enforce agreements, policies, and legal rights.

8.3. Information may remain in backups, logs, or archived systems for a reasonable period following account termination, subject to applicable retention requirements and operational limitations.

9.1. You may request account deletion by contacting us using the contact information set out in this Privacy Policy.

9.2. Certain information may be retained where required or permitted for legal, accounting, tax, fraud prevention, dispute resolution, security, insurance, operational, or business recordkeeping purposes.

10.1. By creating an account or purchasing a membership, you consent to receiving mail, telephone calls, emails, text message, multimedia message, notifications, including mobile application notifications, and other similar electronic communication methods and communications related to:

• memberships, subscriptions, billing, and payments;
• coaching, programming, check-ins, and support;
• service updates, account notices, and app functionality;
• promotions, offers, announcements, and marketing communications.

10.2. You may unsubscribe from promotional emails at any time. Operational, transactional, billing, security, and account-related communications may still be sent where necessary.

11.1. The app and related services may integrate with, link to, or rely on third-party platforms, tools, software providers, or websites.

11.2. On The Move and Free Form Fitness are not responsible for the privacy practices, content, security, or operation of third-party services.

11.3. Users are encouraged to review the privacy policies and terms of any third-party services accessed through or in connection with the app or services.

12.1. The services are intended for individuals who are at least eighteen (18) years of age or who have permission from a parent or legal guardian.

12.2. No one under age 13 may provide any personal information to or on the app or website without the consent from a parent or legal guardian. We do not knowingly collect personal information from children under 13 without appropriate parental consent. If we learn that we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.

13.1. Subject to applicable laws, you may have the right to:

• request access to your personal information;
• request correction of inaccurate or incomplete information;
• withdraw consent where applicable, subject to legal or contractual restrictions and reasonable notice;
• request deletion of certain personal information;
• opt out of marketing communications;
• ask questions or make complaints about how your personal information is collected, used, stored, disclosed, or protected.

13.2. You may withdraw consent at any time, however, we may not then be able to provide you with our full range of services. We will explain the impact your withdrawal of consent will have on you at the time to help you make your decision.

13.3. Requests may be submitted using the contact information set out below. We may need to verify your identity before responding to certain requests.

14.1. On The Move reserves the right to modify, revise, or update this Privacy Policy from time to time.

14.2. Updated versions will be posted within the app, website, or other applicable service location with a revised effective date. All changes and updates to this Privacy Policy shall be effective once the revised Privacy Policy has been posted within the app, website or other applicable service location.

14.3. Continued use of the services following updates constitutes acceptance of the revised Privacy Policy, subject to applicable law.

15.1. If you have questions regarding this Privacy Policy, your personal information, or your privacy rights, please contact us at: